Last Updated: April 15th, 2026
1. Introduction
Welcome to SustainableFormulation.com (the “Website”, “Platform”, or “Blog”), operated by Simreka (“we”, “us”, or “our”), a company registered in the Netherlands.
We are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, process, use, store, and protect your personal information when you visit our website, read our articles, subscribe to our newsletter, or contact us.
This policy complies with the General Data Protection Regulation (GDPR), the Dutch GDPR Implementation Act, and other applicable laws including the California Consumer Privacy Act (CCPA/CPRA).
By using SustainableFormulation.com, you confirm that you have read and understood this Privacy Policy.
2. Data We Collect
We collect only the minimum data necessary:
Identity and Contact Data
- Name
- Email address
- Company name and job title (if voluntarily provided)
Technical and Device Data
- IP address
- Browser type and version
- Operating system, device type, and settings
Usage Data
- Articles and pages visited
- Time spent on the Platform
- Interactions and content preferences
Cookies and Tracking Technologies
- First-party and third-party cookies
- Analytics and performance tracking tools
We do not collect sensitive personal data (special categories) unless you voluntarily provide it.
3. How We Use Your Data
We use your data for the following purposes:
- To provide, maintain, and improve the Website
- To analyze traffic, user engagement, and content performance
- To respond to your inquiries and communications
- To send newsletters and updates on sustainable formulations (only with your explicit consent)
- To detect security issues and improve user experience
- To comply with legal obligations
4. Legal Basis for Processing (GDPR)
We rely on the following legal bases:
- Consent — for marketing communications and non-essential cookies
- Legitimate Interests — for analytics, security, content optimization, and business improvement
- Performance of a Contract — when processing is necessary to fulfill your requests
- Legal Obligation — to meet regulatory or legal requirements
You can withdraw your consent at any time.
5. Cookies Policy
We use cookies to enhance functionality and analyze site performance. You can manage your cookie preferences through the cookie consent banner or your browser settings at any time.
6. Data Sharing
We do not sell your personal data.
We may share data only with:
- Trusted service providers (e.g., hosting, analytics, email delivery platforms) under strict data processing agreements
- Legal authorities when required by law
7. International Data Transfers
Any transfer of personal data outside the EEA is safeguarded using Standard Contractual Clauses (SCCs) or other appropriate GDPR-compliant mechanisms.
8. Your Rights
Under GDPR you have the right to:
- Access, correct, or delete your personal data
- Restrict or object to processing
- Data portability
- Withdraw consent
California residents have additional rights under CCPA/CPRA.
To exercise your rights, please email us at [email protected]. We will respond within one month.
9. Data Retention and Security
We retain personal data only as long as necessary for the purposes outlined. We use appropriate technical and organizational measures to protect your data.
10. Children’s Privacy
This Platform is not intended for children under 16 years of age. We do not knowingly collect data from minors.
11. Third-Party Links
We are not responsible for the privacy practices of any external websites linked from our Platform.
12. Changes to This Privacy Policy
We may update this policy from time to time. The updated version will be posted here with a new “Last Updated” date. Continued use of the Platform constitutes acceptance of the changes.
13. Contact Us
Email: [email protected]